A six-part series using a visual metaphor to show how small everyday expenses add up.
Working from an established concept and narrative, I developed the carousel’s visual approach: image generation and retouching, composition and final artwork.
The ant connects each scenario. Consistent image treatment, colour and typographic hierarchy carry the story from everyday examples through to the closing message.
Credits
- Concept and storytelling
- Cooperativa San Antonio marketing team
- Visual development, image generation and retouching, and design
- Erik Cadena
